How Corporate Leadership in Nature Initiatives Drives Consumer Loyalty

Not only do your consumers want to know about your sustainability goals, they crave it. In a recent survey by the Arbor Day Foundation, 79% of US adults say they believe corporations have an obligation to address climate change, and 71% say they are more loyal to companies that take an active role in protecting the environment. When it comes to your customers’ understanding of trees and nature-based solutions, they are all in: 88% of US adults are aware of how trees can have a global impact for their role in slowing climate change. By utilizing nature-based solutions, your company can have a meaningful impact on your sustainability initiatives while also growing your customer loyalty, leading to business wins.

In this webinar, attendees will learn:

• Data-driven insights into what drives consumer purchasing decisions related to sustainability initiatives, and how brands can meet these growing demands with nature-based solutions.
• Examples of how brands have engaged their customers around sustainability and the results they have seen regarding loyalty and business outcomes.
• Best practices for using digital platforms like social media and compelling storytelling to engage consumers and build trust through transparent sustainability communications.

Moderator:

• Margaret Morales, Director, Carbon, Trellis Group

Speakers:

• Grace Widseth, Director of Corporate Partnerships, Arbor Day Foundation
• Brittany O’Bright, Senior Brand Manager, Angel’s Envy
• Todd Wingfield, Stewardship Director, Georgia-Pacific Consumer Products